The Katie clip is an extract of a longer, powerful story.
We helped the organisation concerned by making several variation of her experiences, emphasising and editing in differing ways to create chapters of the story.
Importantly, that was done in a planned, efficient way so that the story could be told differently across their media channels or events – with specific audience groups in mind. That included:
Leadership Messages Used to give direction and endorsement of activities within the organisation.
Business Television Communicating performance and priorities. The scope, frequency and ambition of these programmes can be scaled up or down easily.
Spotlight on Success Stand alone, inspiring films that recognise the best of what people are achieving.
Workshop and Events Films made to enhance the actual event or even send out to delegates in advance.
Training and Education Often, aspects of training are mandated for all employees. We weaved the Katie story through those modules.
The process behind them is consistent. All can be adapted to the way that you are thinking of communicating your narrative - or we can create a new category completely!